Maximising Your Rental Return: Why Marketing Your Property Matters

Aaron Blackburn Posted on 30 Oct 2025

When it comes to leasing your investment, first impressions count. In today’s rental market, tenants often make a decision in seconds, and the way your property is presented online can make all the difference.

Why Good Marketing Pays Off

A well-presented, well-marketed property doesn’t just look good, it performs better. Quality marketing helps attract more interest, lease your property faster, and secure reliable tenants who value a well-cared-for home. In many cases, it can even help achieve a higher rent and reduce vacancy time between leases.

360° Virtual Tours

A 360° virtual tour allows prospective tenants to explore your property from anywhere, at any time. It’s an engaging way to showcase the flow and feel of a home, helping tenants visualise themselves living there before they even step inside.

At One Agency Elite Property Group, we include professional 360° virtual tours as part of our marketing strategy, ensuring your property stands out online and reaches the right audience.

Virtual tours can also save time by reducing unnecessary in-person inspections and attracting only genuine, interested tenants.

Take a look for yourself — click here to experience one of our 360° virtual tours and see the difference great presentation makes.

Professional Photography

Professional photography captures your property in its best light, showcasing the layout, space, and lifestyle appeal that tenants are searching for. High-quality images help your property stand out from the crowd and create an immediate connection with potential tenants.

Before the photographer arrives, take a little time to make your property shine:

Declutter and give everything a good clean
Tidy up the garden and outdoor areas
Make sure all lights work and blinds are open for bright, inviting photos
Keep styling neutral and welcoming

Virtual Styling

If your investment is vacant, virtual styling can make all the difference. Using digital design tools, we can furnish and style your property photos to highlight its potential, giving tenants a real sense of how the space could look and feel. It’s a cost-effective alternative to physical staging and helps create an emotional connection that drives enquiry.

Drone Photography

Drone photography is an excellent way to highlight your property’s location and surroundings, especially if it’s close to parks, beaches, shops, or transport. Aerial shots capture lifestyle appeal and provide valuable context that tenants love to see.